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日期:2017-09-20      浏览次数:



-Brand Story-

 

On March 2014 Rita and Rex just came to Chiang Mai for traveling, 
we loved here and built our dream coffee shop- UP CAFE, which is a small family-style coffee shop in old town. 
 

When we really live here for a year, we find there are so many local cultures that we don’t know yet. Coffee culture, artistic atmosphere, local craftsmen, 

Thai designer brands, gave us unlimited inspiration. Thus, in this small UP CAFE, we started making a brand that combine our own 

aesthetic and local cultural life -UP SHOP X CAFE, a combination with select shop and coffee shop, we want to bring the better daily life attitude.

 
In 2016,we begin to work our own lifestyle brand UP ORIGINAL and botanic brand UP GARDEN, and we move the studio to Sansai.

 

 

 

 

 

-Brand Conception-
beautiful daily life
 
UP SHOP X CAFE insisted the doctrine of election that everyone can afford, 
the good life is not unattainable, but should be daily life.
 

Here, throw away the busy, replaced by drinking coffee, eating food, listening to music, selected objects, talk travel, storytelling, 

pay attention to every small design goods, listen to the story behind each design, focusing the beautiful life experience.